Reprints & Detailing Aids
The most effective way to influence clinical decision-making is to provide credible evidence that your product works.
One of the most effective tools for influencing clinical decision-making is also one of the oldest: commercial reprints of clinical trials, reviews, and other journal content. Journal reprints provide the scientific evidence that establishes your product's benefits. They provide the vital information healthcare providers need to make recommendations for the patients they see every day.
Wolters Kluwer publishes impactful and highly cited articles across the Lippincott portfolio of both society and proprietary journals. Our reprint formats and distribution model get the right article to the right physician at the right time.
Reprint formats
Hard-copy reprints provide a credible leave-behind with staying power. Physicians read them, share them with colleagues, discuss them with patients, and save them for future reference.
- - Leave behind after your sales force detail.
- - Distribute at your conference or meeting booth.
- - Polybag alongside journal subscriber copies.
Digital reprints deliver the same journal content in electronic form and offer the added benefit of controlling and tracking the content. Leverage digital media to provide healthcare professionals with critical content from the journals they know and trust.
- - Embed an ePrint link into your digital Lippincott journal advertising, banner advertisements, product website, or marketing materials.
- - Share during a detailing call alongside digital marketing messages or as part of your interactive conference displays.
- - Email directly to physicians after a sales force detail or include a link in a dedicated Complete Access Email (e-blast).
Show the Evidence Behind Your Treatment
For pharma marketers, it’s a time of scarce resources, a dizzying array of digital advertising choices, and new venues for contacting and engaging with prescribers. Journal reprints and their digital counterparts are incredibly versatile sales collateral: They support sales reps during face-to-face meetings, at conferences, and online, substantiating a product’s efficacy with scientific, peer-reviewed research that physicians need to see to believe.
Wolters Kluwer offers sundry formats and opportunities for reprints in every specialty and distributes your article to your target prescriber.
How to Use Reprints and ePrints in Your Marketing
Face-to-face meetings
Reprints are ideal for sales reps who have face-to-face meetings with HCPs. Physicians read them after meetings, save them for future reference, and share them with colleagues, increasing the likelihood that they will consider a particular product when evaluatinging therapies for their patients. These hard copies provide hard evidence of efficacy—they literally put the evidence supporting your product’s effectiveness into the hands of prescribers.
Tablet detailing
Tablet detailing enables reps to communicate sales messages in compelling and engaging new ways by integrating video, interactive elements, and other multimedia assets into their presentations. Once reps have a prescriber’s attention, ePrints can be displayed alongside marketing messages to corroborate a product’s selling points.. Reps can then follow up by sharing ePrints via email.
Conferences and meetings
Bringing reprints to conferences and meetings is another great way to spread the word about a product to a wide audience of physicians who are actively seeking information about new treatments and medications. Professionals attending meetings and educational events are in learning mode: They attend conferences specifically to stay informed and talk to their peers about current practices and new developments. In fact, 70% of physicians attend conferences to learn about new products, treatments, and procedures.* Conferences are also an ideal venue for eye-catching digital and interactive displays into which marketers can integrate ePrints, in addition to offering reprints that g physicians can take home.
Sales reps can send reprints to physicians via email after they've made initial contact. A follow-up email can also serve to remind a physician about a product, reinforce its benefits, and allow prescribers to spend more time with the data at their convenience.
Display advertising
Display advertising allows you serve ePrint ads to physicians where they most often consume clinical content: on journal websites and in journal-branded email marketing. ePrints can be embedded into banner ads on journal websites, eTOCs, and eNewsletters. Marketers also can link to ePrints directly from their product’s website, which gives prescribers easy access to key clinical evidence when they’re actively researching treatment options.
Author Reprints
Authors of papers published in most LWW journals can purchase article reprints at prices exclusively reserved for authors. The minimum quantity that can be ordered is 50 reprints - up to a maximum of 500.
If your article has been published before the 15th of this month (and within the past year), you can order reprints through the reprint website storefront:http://Wolterskluwerreprint.qconnect.com.
Please note that once your article has been published, the corresponding author will receive an email notification with this information along with the website link.